The Influencer Pricing Chart for Instagram – updated for 2022 has been written to demystify pricing influencer marketing and working with content creators on Instagram. It’s designed to help brands and influencers understand how value is brought to a campaign and what can be done to encourage success to make the most of your budgets and resources, just as we do for our clients.

The chart and associated guide were created using our data-driven pricing formula, based on years of working with brands to achieve the best results possible for their campaign goals.

Contents includes:

What fees to pay for Instagram grid posts, videos, Reels and Stories

How to calculate true engagement rates

How to determine relevant followings

How much to charge for usage on influencer content

Messaging vs volume of deliverables

Sales conversion rates so you can benchmark campaign expectations

How to set campaigns up for success, including:

• Timing of content

• Style of content

• Price point vs demand

• Optimising user experience

Product Description:

15-page booklet, consisting of the 4-page pricing grid and 11-page strategy guide.

Please note that this is a PDF download, not a physical book.

10% of all proceeds from sales go to Smart Works charity, dressing and coaching unemployed women for job success. If you are an influencer or content creator, we have a 25% discount to offer you. Please contact the team on hello@oneroofsocial.com quoting ‘Influencer Discount’ to receive your bespoke code.